SWA Journal

Shetland Experience

Starting the Journal has been my dream for a long time, and I am so delighted with how it came together.

A limited collector’s edition – beautifully designed, presented and printed, the magazine features beautiful

photography, knitting patterns, walks, interesting stories, interviews, recipes and much more.

Buy Now

"This publication is a truly beautiful thing"

Kate Davies

Knitting in

Join us on an unforgettable journey to discover Shetland and our unique textile heritage. Our tours are designed to give you an insight into Shetland’s knitting traditions and local textile industry.

Knitting and

This tour includes a combination of some of the finest coastal walks in Shetland with a local guide and knitting classes led by expert local tutors. It truly is a great opportunity to explore Shetland in an authentic way and relaxed pace.

Bespoke Tours

​Bespoke tours can be designed and tailored to suit your requirements and your budget. See Shetland like a local on our immersive programme with local tour guides, tutors and experts.

Your Shetland Wool Adventure starts here.

book now

Latest News

Our Blog

How my knitting practice helps me stay mindful and connect me with Shetland’s past

Knitting is a way for me to connect with Shetland’s history. As I work on my projects, I am reminded of the generations of women who came before me, passing down their skills and knowledge through the ages, teaching their daughters and granddaughters. In a world that often feels disconnected and fragmented, this connection to […]

Marie from Fair Isle Knitting Holidays shares what it's like living and running business in a remote island community
Starting a successful knitting business the Fair Isle

Meet Marie Bruhat, a young entrepreneur who fell in love with Fair Isle and set up her own bespoke knitwear business. In this interview, she shares her experience of starting a business in such a unique location. But Fair Isle is not just about knitting – there’s also stunning scenery, a rich history, and plenty […]

Rhubarb and almond cake
Rhubarb and Almond Cake

In Shetland, spring can be deceptive – it might seem it’s really here to stay this time, only to be swiftly pushed away again by days of blizzards and bitterly cold winds. But when it does finally arrive, it’s with vigour and elation. Everything in the garden is waking up after the long winter sleep […]

view more

What Our Customers Say…